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SEO Questionnaire
What is the Company Name?
Email
Where is the business located? Multiple locations?
Has the business used any other addresses or phone numbers?
How long has the business been in operation?
How many employees does the business have?
How many employees does the business have?
What does the business do?
List all the services and / or products the business sells.
What are the business' main goals?
Who is your target audience?
Someone is searching the web for your type of business. What would they type into Google? create a list of phrases they might use.
Is the business active on any social media sites? If so, which ones?
Has the business sponsored or participated in any community events?
What associations or organizations does the business belong to, if any?
What businesses do you currently have a relationship with?
Does the business participate with or donate to any charities?
Getting to Know The Competition
Who are your online competitors?
What is different about your business?
Do you have any (social) proof of this?
Yes
No
Your Website
What is your current domain name?
Have you previously used any other domain names?
Yes
No
What is the purpose of the website?
What are your conversion points (CTA)?
How many conversions do you get per month?
How much traffic does your site get per month?
Where does the majority of your site traffic come from?
What analytics do you have installed?
Yes
No
I don't know
Who currently makes changes to your website?
What platform is your website on?
Are you currently doing any paid advertising?
Do you ever provide discounts or special offers to new or current customers?
What are your product profit margins (for e-commerce sites only)?
Do you or have you done any offline marketing?
Yes
No
Do you have a content creation / editorial schedule in place?
SEO Work & Goals
Has anyone done SEO work before for the website?
Yes
No
If so, when did the previous work end? What caused you to end the SEO work?
Do you have a report you can share from the work?
Yes
No
How much money do you make monthly from your website?
How many conversions would you like to see per month?
Walk me through your sales cycle
Any other specific goals I should be aware of?
What are your expectations for SEO?
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